I’m a product designer with experience leading end-to-end product development across consumer goods and licensed products. My work sits at the intersection of design, strategy, and commercial execution - shaping product ranges from early concept and category planning through to production and global rollout.

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I’ve partnered closely with major global brands and retailers, delivering commercially successful ranges across kids categories in multi-market environments. My background spans hands-on design, range architecture, and cost and price-value optimisation.

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I’m particularly motivated by complex problems where brand, consumer needs and commercial realities must all align. I bring a pragmatic, collaborative approach to design leadership, and I enjoy working with teams to turn ambitious ideas into products that scale.